Overview: Rutgers students face significant challenges with parking, exacerbated by the complexity of navigating the four main campuses and choosing the proper permits.
This contextual inquiry group project was conducted to identify areas for improvement in the Rutgers Dot app and enhance user experience and satisfaction through targeted recommendations.
My Role: Researcher, UX designer
Tools: Figma, Canva
The Team: Oyindamola Apata, Madhav Ramesh, Tanmay Sati
Timeline: January 2023 to May 2023
User Research
Interview Process & Finding
We engaged with our target audience to understand their parking challenges and improve the Rutgers DOTS website.
Insights from these interviews revealed common pain points, such as insufficient parking space despite payment, resulting in students parking in unauthorized areas and receiving violation tickets.
They expressed their frustration over the lack of refunds for unused parking spots. These findings underscored the need to address parking availability and explore solutions to help students locate spots more efficiently.
Our goal is to update the website to provide features like easy spot finding, real-time availability updates, and a refund policy. This user-friendly platform aims to streamline parking, reduce violations, and enhance campus experience.
Ideation: Affinity Diagram
Day-in-the-Life Model
Storyboard
Culture Model
Persona:
High-Fii
User Environment
Testing Result
Usability Testing