EarthlyPick Overview:
EarthlyPick is a solution crafted from personal experiences, research insights, and invaluable feedback. It was designed to empower individuals seeking organic food options while considering environmental impact. It offers personalized recommendations and expert guidance from certified dietitians.
With its intuitive interface and real-time updates, EarthlyPick aims to make healthy, sustainable choices accessible to all. Promoting a supportive community and encouraging informed decisions is a movement towards healthier living and a greener planet.
My Role: Product designer
Timeline: Sept 2023 to Dec 2023
Tools: Canva, Lucid, Figma, Optima, Vennage, Miro, Zoom
Problem: Health-conscious individuals often face challenges in sourcing organic and sustainable food products aligned with their dietary preferences and environmental values. Despite the increasing demand for healthier and eco-friendly options, users encounter practical difficulties in accessing such products and lack expert guidance to make informed choices. Additionally, conventional farming practices contribute to environmental degradation, emphasizing the need for a solution that promotes sustainable food consumption while supporting individual well-being.
Data Gathering:
Survey
The design process began with a comprehensive survey involving ten participants. I crafted twenty questions in a Likert scale and checkbox format to gauge user preferences and needs accurately. Leveraging optimal tools to gather crucial insights into user behavior and expectations.
Interview
Five participants aged between 18 and 44 were interviewed in depth. Combining in-person sessions and online interviews via Zoom, I posed twenty open-ended questions, supplemented by follow-up queries. These interviews unearthed practical challenges users face in adopting organic and sustainable diets, emphasizing the need for health-focused features, expert recommendations, and in-app education
Survey Findings
The survey and interview findings show a strong motivation among users to make healthier choices, especially those with dietary restrictions or health concerns 90% of the participants say they incorporate organic food into their diets. Furthermore, 80% cited health benefits as the primary driver for adding organic food. Notably, 60% expressed interest in an organic food recommendation app, indicating a significant demand in the market.
Ideation
Persona 1
Persona 2
Story Board
Design Process
Wire Frame: Low-Fi
Heuristic Evaluation of Low Fi
Heuristic evaluation on the low fi with expert to identify design problem that need to be addressed while designing HiFi.
Findings:
Problem: Lack of feedback when an item is added to the cart. Severity: 2
Problem: Difficulty in identifying the current page the user is on. Severity: 4
Problem: Absence of clear headings. Severity: 2
Problem: User experience may be compromised due to unfriendliness, especially when adding items to the cart. Severity: 3
High Fi
Usability Testing
Guerilla Usability Test Results:
Findings:
Problem: Lack of feedback when an item is added to the cart. Severity: 2
Problem: Difficulty in identifying the current page the user is on. Severity: 4
Problem: Absence of clear headings. Severity: 2
Problem: User experience may be compromised due to unfriendliness, especially when adding items to the cart. Severity: 3
Issue: Recipe instructions lack images and consist only of text. Criticality: Mildly critical; users may prefer visual aids to better understand instructions.
Where found: Recipes
How to Address: Include images alongside textual instructions; consider adding videos for further clarity.
Problem: Users lack the ability to track healthy eating habits, calorie counts, etc. Criticality: It is not highly critical; it could enhance user engagement and motivation.
Where found: New feature to be added along with Dietitian.
How to Address: Integrate the feature within the Dietitian section for easy access and reference during conversations.
Reflection & Recommendation
Moving forward, we'll enhance the app's design and usability, incorporating feedback from testers. In future iterations, we'll integrate in-app education to assist users further. EarthlyPick aims to create a user-friendly mobile app that offers personalized organic food recommendations based on dietary needs and medical conditions. We anticipate facilitating accessible access to organic options will motivate users to choose organic foods, reduce GMO consumption, and benefit the environment.