Visual Design for UXD Poster
Overview: The Visual Design for UXD Course is an integral part of the Rutgers MBS Program, benefiting from marketing and promotion resources to enhance its visibility, growth, and impact.
In an era dominated by virtual-first and online education, leveraging visual design tools becomes paramount in increasing visibility, attendance, and growth.
Client's Ask: Create an aesthetically appealing digital poster/flyer for the Visual Design for UXD course. This promotional material should provide prospects with relevant information, inviting them to inquire, engage, and share their interest in the course.
My Role: Designer
Timeline: April 2024
Tools: Canva
The Team: Oyindamola Apata, Shreya Sinha Ray, Janki Patel, Rutvi Gandhi, Anthony Joseph
Targeted Audience:
Primary Demographics:
Curious learners within MBS or Rutgers are exploring topics beyond UXD but are receptive to its influence on their academic/career paths.
Secondary Demographics:
Curious learners outside MBS who are interested in the impact of a user-centric, design-forward mindset on their current or future career paths.
Style & Tone: Imagine Rutgers University as a 25-year-old instead of a 254-year-old. The voice of this design would be human, authentic to the brand, and relatable.
Design Process:
Research: Understand the goals and objective of the project
Ideation:
Brainstorm ideas, including fonts, color pallet and deliver
Digital Design
We created one flyer for the group using x design principles from each design.
We decided to make the background more consistent with the Rutgers red, so we changed the color to another shade of Red and Yellow.
Also we also incorporated a QR code that users can scan from their cell phones for more inquiry into the program; this was done to reduce the number of words written on the poster and make it more visually pleasing.
Final Design:
To enhance consistency, we adjusted the background to a different shade of Rutgers red and yellow.
Additionally, we integrated a QR code so that users could easily access more information about the program using their cell phones.
This streamlines the content of the poster and improves its visual appeal.
Recommendation:
Adjust the artist's position in the sketch to create a more realistic portrayal.
Moving the artist closer to the board will improve the perspective and convey the impression that she is actively engaged in viewing and sketching on the board.